L'Oréal White Violet Shampoo/Conditioner Review

Hey guys! Today I'm reviewing L'Oréal Professionnel Colorist Collection White Violet Shampoo and Conditioner. In case you were wondering, these are the same shampoo and conditioner that Artec had, but Artec is no longer being made and has been repackaged under L'Oréal's Colorist Collection. Same stuff, different bottle.

The shampoo is really nice! It's very pigmented and tones out the yellow quite nicely. I highly recommend it to my fellow pale blondies. It also smells nice, kinda like bananas. Some people say they smell coconut too, but I don't know, LOL. I'm so bad at identifying scents.

The shampoo contains Water, Lauryl Glucoside, PPG-10 Cetyl Ether, Cocomide MIPA, and Coco-Betaine, so no sulfates for all you who are anti-sulfate! Lauryl Glucoside is the main surfactant, and it's made from glucose and lauryl alcohol so it'll be pretty gentle on your hair, which is good for us blondes! PPG-10 Cetyl Ether is an emollient and a conditioning agent kind of similar to Cetyl Alcohol. Cocomide MIPA thickens shampoo and creates foam to make the lather we all expect shampoo to have. Coco-Betaine is actualy Cocamidopropyl Betaine, which is a surfactant that comes from coconut oil! Maybe this is what everyone is smelling? Haha, but it's actually very effective in shampoos and body washes that require a nice lather. Looking further on the ingredient list, I see more ingredients that are derived from coconuts... interesting. It's also worth mentioning that the shampoo itself is a very bright purple! I love that it has so much pigment. I'll definitely be re-purchasing this!! =D

Honestly, I'm very disappointed with the conditioner. I just feel like it has no effect, like it's just plain conditioner with a violet tint. I expected it to tone yellow more than the shampoo, like my all time favorite violet conditioner, Redken Pure Pearl does. However, it does smell nice and conditions your hair a little bit better than Pure Pearl in my opinion. Still, I'd rather have the better toning effect that Pure Pearl gives instead of something more conditioning like White Violet. You can always use a leave-in, like my previously reviewed Catwalk Fast-Fixx afterwards. =)

It contains Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, and C12-15 Alkyl Benzoate. Really it's just your basic color-safe conditioner. Oh, and I know the word Alcohol might scare some of you, but it's way different than like, rubbing alcohol or something similar. The alcohols used in cosmetics provide very good moisture for your hair and skin, so don't be afraid! I'd tell you guys to stay away if it honestly posed any sort of threat to you, so no worries. =) I think I'm gonna use up this bottle and just stick to Pure Pearl from now on. Do you agree? Disagree? Comment and let's talk about it. =)


Now, for those of you who have never used violet, or any color-depositing shampoo/conditioner, you should know that they are not meant to be used every day, no matter what brand you have. I recommend using them once a week as a refresher in-between salon visits, or every other shampoo to maintain color and brightness (for those who need it most, like blondes and redheads). If you are blonde and try and use this as your main shampoo, your hair will become dull and might have a grey/violet tint, and we don't want that so be careful!


L'Oréal's White Violet Shampoo and Conditioner is available in salons and online, anywhere from $15-$20 each depending on where you go. Both the shampoo and conditioner come in 8 oz bottles.

So yeah, hopefully this helped some of you, and I'll talk to you all soon! Take care of your hair! ♥